Make Small Strong – Varanasi Travel

April 14, 2023April 14, 2023 RAMLeave a reply

Make Small Strong Varanasi Travel — Support Small Business

Make Small Business Strong – Varanasi Travel

Google India launches Make Small Strong: Google India has launched a unique initiative titled ‘Make Small Strong’ which aims at supporting small and local businesses, especially amid the challenging times of the pandemic. The initiative launched on 30th Sept will enable small businesses to go digital and strengthen their presence online to reach out to more people. Furthermore, Google India has also joined hands with Jagran.com to drive community-wide drive and encourage consumers to buy locally and promote local products. Citizens and local groups have also been asked to lend a helping hand to small businesses by providing their genuine reviews about local and small businesses and promote them both locally and on various digital platforms.

Need for Make Small Strong Campaign

Traditionally, India’s economy is built upon small and medium businesses that find their presence across the length and breadth of the country. Since March 2020, such businesses have been facing several challenges as far as their recovery is concerned after Coronavirus Lockdown. A number of factors, including challenges of lockdown restrictions, disruption in supply chains and reduced spending by consumers; survival of small businesses has become a major challenge in the post COVID world.

As per a report, nearly 24% of 60 Million small businesses in India, which make-up the hyper-local economic system of the country, face the threat of closure due to the pandemic, if situation worsens further. Understanding the challenges faced by small business, Google India has decided to launch Make Small Strong Campaign, which will help small businesses go digital.

How will ‘Make Small Strong’ Work?

Taking inspiration from PM Modi’s call of being ‘Vocal for Local’, Google India plans to bring together citizens to support small businesses by buying locally. As part of the campaign, Google India will assist small business owners to build their digital presence by making sure their business profile is up to date with all business info and photos.

Google India will leverage its technological tools including Google search and maps businesses build digital presence in partnership with Zoho and Instamojo. Similarly, the search giant has also joined hands with Dunzo and Swiggy to provide delivery and logistical support to small businesses and to enable them to start accepting online orders immediately.

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