Standing out from the crowd gave us an edge over our competition. A unique selling proposition is a well-thought-out statement that helps the 2nd online company to distinguish itself from other businesses in its category. In most instances, we focus on a single feature or benefit that solves a problem, satisfies a need, or takes away our customers’ pain as our unique selling proposition. In order to articulate it to our customer base in a memorable way, we create taglines , summaries of our unique selling proposition and insert them into our advertising messages.
The power of a simple compliment is one of the most under-estimated acts of kindness that anyone can do. A thoughtful compliment can turn someones rough day at work into a bright one, can make a child smile after being bullied or even give someone the boost of self-confidence they needed to conquer their struggles. They are easy and free. And get this, studies show that receiving a compliment has the same positive effects as receiving cash.